Your website is always a work in progress. It should evolve over time to cater the needs of users. This process definitely requires regular optimization, testing, adjustments, and alterations. Here’s a list of top user testing tools to get you started on the path of constant improvement and make your website more awesome. CrazyEgg A cool heat mapping software, CrazyEgg allows you to have a … [Read more...]

  We’ve seen the birth of responsive websites and mobile friendly web designs and how these became a must-have for every business owner. Last year, Google made it official how mobile search is taking the world’s search engines by storm by launching the first mobile algorithm awarding mobile friendly websites with higher search ranking (visibility) on mobile search. More and more users … [Read more...]

Now that you have attracted lots of visitors to your website, you need those visitors to become customers. Or else, your site is like a bucket with a big hole – draining all your time, effort and money. Even if these customers sign up, there are chances that they may not come back. Nowadays, capturing an email address is not enough – a carefully thought out process is necessary to get their … [Read more...]

As much as Red & Black Solutions is about helping clients increase their profit margins, we know that a life spent in the sole pursuit of money is an opportunity wasted. We feel privileged to be in a situation where we can aid people in developing countries because people matter and everyone has the right to live a good life. 80% of the world lives on less than $10 a day 80% of the … [Read more...]

Over these past few months, Red and Black Solutions had been proudly sponsoring the Diverse Australasian Women’s Network (DAWN) and their International Women’s Day event on March 7, 2015. In order to support this non-profit organisation, I offered Red and Black Solution’s support by redesigning their old website and building an event website on top of helping out in the planning and … [Read more...]