Now that you have attracted lots of visitors to your website, you need those visitors to become customers. Or else, your site is like a bucket with a big hole – draining all your time, effort and money. Even if these customers sign up, there are chances that they may not come back. Nowadays, capturing an email address is not enough – a carefully thought out process is necessary to get their attention, making new and every visit a repeated commitment.
Working out what clients really want. This is the beginning and end of all your marketing efforts, finding out what your clients want. If you get this right, you can afford to make mistakes with the rest of the items on this list and still make sales. If you get this wrong, you will definitely struggle even if you have executed the rest very well. Therefore, pay close attention to what clients tell you. Use them to develop new offers or improve your service.
Figuring out what your clients want is a ‘life-long’ process involving trial and error. These are some questions that can help you get answers fast:
- Which services/products are my clients most passionate/enthusiastic about?
- What do they buy from my competitor that I could do better, or with a unique twist?
Let them know you mean business. What will be the first impression of your new visitor when they land on your website? Does it look amateurish or professional? Is it neglected or up-to-date? They aren’t mind readers so do you make it obvious you want them to hire you or buy from you? After all this is a business website and not a personal blog, right?
Make your offer crystal clear. What do you want potential clients to do when they first come to your site? Hire you or buy your product should be at the top of the list. Then next step is to make them sign up for a free trial, subscribe to your newsletter or blog or anything that will let them decides on purchasing or hiring you. Remember, for each desired action from your client, you need to match it with a call to action.
Show them how they can buy. It is best to give your clients a clear idea on what they will get from buying your product or service. There must be a rundown of list on how long will it take, what you do and how you will do it and what they need to do are just some of the things you should let them know. These things may be all obvious to you but not to your clients so the more information you tell them, the easier it will look. A roadmap will greatly help them decide to finally commit and do business with you.