You’ve finally put up your own website and mastered up all your knowledge, creativity and most of all, your money into it. Next, you also gained enough traffic for you to be proud of. It is every website owner’s dream to have a heavy amount of traffic every single day. People who visit some websites just click without the intention of loyalty. If the people don’t find the site entertaining nor informative, more often than not, they make no comebacks. So what is the secret to retaining an audience and even growing it? The difference surprisingly is not just having content that matters. Content is not enough. Sometimes, it’s not just what you have, but what you don’t have.
A Circus Layout
Sometimes, this layout style works, but most of the time it doesn’t. Make your website appear trustworthy by not putting unnecessary advertisements or pop-ups. Choose the right colors based on your business purpose. Think about what your business stand is, and what you stand for. Make every page appealing so that people will start clicking each page. It’s perfectly okay to think outside the box, but be sure to remember to build credibility, quality, and professionalism to your clients. Research for the suitable font, font style, and images. Make sure your business will look trustworthy at the end of the day. Everything should also make sense in the layout. Emphasize what is important and draw attention to current promos, if you have. There is quite a number of layout artists who create the superb templates.
Gear away from adding too many videos, and images
Ask yourself: what do you want your clients to remember at the end of the day? Is it your brand or the animations on the website? Sometimes, it is more difficult to make an impact to the customers with too much on the page. Placing two to three videos may even make the customers too lazy of choosing which one to click. Also, people want to see and know your real company, not stock photos. This may leave a good impression of your business, but the wrong one.
Poor navigation
If there is anything that’s supposed to retain traffic, it’s easy breezy navigation. People visiting websites want to find information fast and hassle-free. Using breadcrumbs on every page will help, as well as including links to the page copies. Complicated JavaScript will definitely limit people’s viewing of your website. Likewise, make an effort to update your website to be mobile friendly so as to be pleasing to more users.
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