Your website is always a work in progress. It should evolve over time to cater the needs of users. This process definitely requires regular optimization, testing, adjustments, and alterations. Here’s a list of top user testing tools to get you started on the path of constant improvement and make your website more awesome.
A cool heat mapping software, CrazyEgg allows you to have a deeper understanding of how visitors are interacting with your site. CrazyEgg lets you track the number of domains using one account as well as be able to find out about the performance of your website with the use of four unique intelligence tools: Scroll map lets you uncover how far your users are scrolling down, prompting you to optimize the content above the fold; Heat map helps you determine where your visitors are clicking on your website, giving you an idea which elements are converting and which are not; Overlay enables you to examine the number of clicks that the different elements of your site’s page receive; and, Confetti gives you insights about the clicks your site is receiving from different search terms and referral sources, thus helping you to realize where you need to focus your efforts.
A very easy-to-use tool, Loop11 enables you to create new usability test with just a few simple details. After creating it, you can begin customizing your test template, assigning tasks and objectives, asking usability questions like “how would you describe this website?” or “what features stuck out most to you?”
After you will have finalized the details, start sourcing participants via different avenues. Be able to make a pop-up for your site and begin recruiting testers using a service like Ethnio.
A cool analytics tool, Mouseflow enables you to record your visitors’ overall experience with your site by identifying patterns as well as trends in terms of clicks, keystrokes, scrolls, and form fills.
Mouseflow likewise provides heat maps, enabling you to visualize the page’s aspects that your visitors are viewing and interacting with the most.
And the best part of Mouseflow is that it easily makes agencies keep their clients informed with its multi-user accounts and session-based page support. On top of that, your users can easily make downloads and share reports.
With these top user testing tools, you can absolutely optimize your site based on your users’ behavior and be able to create more meaningful interactions, making your website more awesome.